Legal

Privacy Policy

Last updated June 16, 2026

This Privacy Notice for Pure Mustard Limited (doing business as Friveup) ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share your personal information when you use our services, including when you visit our website at https://friveup.com.

Questions or concerns? Contact us at hello@friveup.com.

SUMMARY OF KEY POINTS

We only collect email addresses you voluntarily provide. We use Google Analytics (with your consent) to understand site traffic. We do not sell your data. You can request deletion of your data at any time by emailing hello@friveup.com.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?

2. HOW DO WE PROCESS YOUR INFORMATION?

3. WHAT LEGAL BASES DO WE RELY ON?

4. WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION?

5. DO WE USE COOKIES?

6. HOW LONG DO WE KEEP YOUR INFORMATION?

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

8. DO WE COLLECT INFORMATION FROM MINORS?

9. WHAT ARE YOUR PRIVACY RIGHTS?

10. CONTROLS FOR DO-NOT-TRACK FEATURES

11. DO WE MAKE UPDATES TO THIS NOTICE?

12. HOW CAN YOU CONTACT US?

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide — specifically email addresses when you sign up to receive your free report or notifications.

Sensitive Information. We do not process sensitive information.

Information automatically collected

When you visit our site, we may automatically collect certain technical information such as your IP address, browser type, device characteristics, and usage data. This information is collected through Google Analytics (only with your consent) and is used for internal analytics purposes only.

2. HOW DO WE PROCESS YOUR INFORMATION?
We process your information to deliver our services (sending your free report and occasional emails), to understand how our website is used (analytics), and to comply with legal obligations.

3. WHAT LEGAL BASES DO WE RELY ON?
Under UK GDPR, we rely on the following legal bases: Consent (for analytics cookies and marketing emails — you can withdraw at any time); Performance of a Contract (delivering your requested report); Legal Obligations (complying with applicable law).

4. WHEN AND WITH WHOM DO WE SHARE YOUR INFORMATION?
We share data only with the following third-party service providers:

Google Analytics — web and mobile analytics (only when you consent to cookies)
Netlify — website hosting
Kit (ConvertKit) — email delivery

We may also share information in connection with a business transfer, merger, or acquisition.

5. DO WE USE COOKIES?
Yes. We use Google Analytics cookies to understand how visitors use our site. We ask for your consent before enabling these cookies via the banner displayed on your first visit. You can decline or withdraw consent at any time. To opt out of Google Analytics tracking entirely, visit https://tools.google.com/dlpage/gaoptout.

6. HOW LONG DO WE KEEP YOUR INFORMATION?
We keep your email address for as long as you remain subscribed to our communications. You can unsubscribe at any time using the link in any email we send. Analytics data is retained per Google Analytics' standard retention settings.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?
We use reputable third-party services (Netlify, Kit) with appropriate security measures. No method of electronic transmission is 100% secure, but we take reasonable steps to protect your information.

8. DO WE COLLECT INFORMATION FROM MINORS?
No. We do not knowingly collect data from children under 18. If you believe we have collected such data, please contact us at hello@friveup.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?
Under UK GDPR, you have the right to access, correct, or delete your personal information; to restrict or object to processing; and to data portability. To exercise any of these rights, email hello@friveup.com. You also have the right to complain to the UK Information Commissioner's Office (ICO).

10. CONTROLS FOR DO-NOT-TRACK FEATURES
We do not currently respond to Do-Not-Track browser signals as no uniform standard has been finalised. We do, however, honour your consent choice made via our cookie banner.

11. DO WE MAKE UPDATES TO THIS NOTICE?
Yes. We may update this notice from time to time. The updated version will be indicated by the revised date at the top of this page.

12. HOW CAN YOU CONTACT US?
Pure Mustard Limited (trading as Friveup)
Email: hello@friveup.com

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE YOUR DATA?
Email hello@friveup.com and we will respond within 30 days in accordance with UK GDPR.

This Privacy Policy was created using Termly's Privacy Policy Generator.